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15+ years in product, engineering & digital

// Summary

Commercially-driven technical product manager with 15+ years of experience in B2B and B2C. Currently leading AI & Innovation at Pinpoint. Career spans product management, engineering leadership, digital marketing, and founding multiple businesses. Based in Jersey, Channel Islands.

# Experience

Pinpoint Applicant Tracking System

Jersey

Head of AI & Innovation

Dec 2025 – Present

Leading AI initiatives and innovation at Pinpoint.

Head of Integrations and Ecosystem

Jan 2024 – Nov 2025

Built a standalone Integrations team from 0 to 4 engineers. Showed significant impact on NRR, re-defined integration patterns and de-coupled the codebase, reducing typical integration build times from ~2 weeks to 2-3 days.

Product Manager

Dec 2021 – Dec 2023

First Product team hire to help scale beyond a small engineering team. Translated business requirements into product delivery, managed development roadmap & priorities, oversaw Product Design team for UI/UX, and worked closely with CEO on partners & integration ecosystem.

AIPythonFastAPIReact.jsRuby on RailsREST APIsProduct Management

DWE Digital

Jersey/London

Founder & Director

Oct 2014 – Dec 2021

Digital consultancy focusing on Product Management, Analytics, Growth & Operations of online businesses.

PythonDjangoFastAPIProduct StrategyB2C E-commerce

Fetch

Jersey

Founder

Mar 2020 – Nov 2020

Founded Fetch.je in partnership with 365Tickets as a free platform during COVID-19. Created a local marketplace enabling businesses to continue trading online. On-boarded 100+ businesses, facilitated hundreds of thousands of pounds in sales. Successfully negotiated company sale to Jersey Post.

Technical LeadershipREST APIsProduct ManagementE-commerce

GHOST Vapes Inc.

Jersey, California

Digital Operations

Mar 2017 – Jan 2020

Management role crossing multiple disciplines at a fast-paced global startup. Led web & app development projects, built custom reporting tools with Python, worked with LA office on scalability, advised on digital marketing strategy, and managed closed beta group for R&D feedback.

PythonProduct AnalyticsAPI DevelopmentMachine Learning

iProspect UK

London

Product Development Director

Aug 2011 – Nov 2013

Led team of 9 FTEs with P&L responsibility. Grew Paid Social team, built relationships with Facebook, Twitter & YouTube. Developed online video buying team with £4M+ billing targets. Clients: 20th Century Fox, Burberry, ASOS, Diageo, Coca-Cola, Santander, adidas.

Global Search & Performance Digital Media Manager

Feb 2010 – Aug 2011

Managed Global Search and Performance media for large brands across 80+ markets. Centralised strategy and regional implementation. Clients: adidas Global, Nokia Global, Reebok.

Product StrategyCross-functional LeadershipB2C E-commerce

i-level

London

Search Planner

Sep 2008 – Feb 2010

Planned campaigns for WWF, BBC Worldwide, LOVEFILM and RBS. Budget planning, campaign reviews and client presentations.

Paid SearchCampaign Management

# Skills

Languages

PythonJavaScriptRubySQLHTML/CSS

Frameworks

RailsReactFastAPIDjangoNode.jsVue.js

Infrastructure

AWSGoogle CloudLinuxCloudflareUbuntu

Data & Analytics

Product AnalyticsMachine LearningTableauPower BIGoogle Analytics

# Education

BSc Biological Sciences (2:1)

University of Exeter

2005 – 2008

# Community & Volunteering

CI Python User Group

Co-founded and manage the Channel Islands Python User Group.

IoD Jersey

Marketing Sub-committee (2021) – Advised on Digital Marketing and Analytics strategy.

Digital Jersey Mentor

Supported multiple career changers into coding and product management.